Genesis IT Labs

Services · Shopify Development

Shopify & Shopify Plus development.

We build and grow online stores on Shopify and Shopify Plus. We help brands use advanced commerce features.

Developer workspace, laptop and code on screen.

Free audit

Get a free Shopify audit, on us.

Share your store URL and we'll send a written review within 4 business days. We cover speed, theme code, sales gaps, and what's slowing your store down.

What's included

  • Lighthouse + Core Web Vitals snapshot
  • Theme code review (top 5 issues)
  • Conversion quick-look
  • Prioritized 30 / 60 / 90 fix list

What we offer

What we do on Shopify

Eight core skills for Shopify and Shopify Plus brands, from store builds to AI commerce and GEO.

  1. 01

    Shopify & Shopify Plus Development

    Full Shopify Plus store builds. We automate tasks and improve speed. We connect outside tools for growth at scale.

  2. 02

    Custom Shopify App & Plugin Development

    Custom apps and plugins built for your store. API links to outside systems. Features that scale on Shopify.

  3. 03

    Custom Shopify Theme Development

    Mobile-first themes built for your brand. Fast, SEO-friendly, and smooth on every device.

  4. 04

    System Integrations

    Connect Shopify to your full stack: ERP, PIM, inventory, warehouse, order, and CRM systems. Built to grow with you.

  5. 05

    Analytics & Performance Tracking

    Google Analytics and GA4 setup. Sales tracking, path views, and dashboards so you can act on real data.

  6. 06

    Shopify Support Retainers

    Monthly updates, bug fixes, speed tuning, and new features. Priority support so your store keeps growing with confidence.

  7. 07

    AI Sales Assistance & Automation

    AI sales helpers, product picks, and automated customer touchpoints. Smart upsells and tools that lift revenue.

  8. 08

    GEO Optimization Services

    Content shaped for AI search. Better product visibility in ChatGPT, Perplexity, Gemini, and Copilot.

How we work

Our process

Five stages from kickoff to long-term partnership. The same shape whether it's a sprint or a 12-month retainer.

  1. 01

    Discovery and audit

    We start by learning your brand, current store, and growth goals. We review your Shopify setup and flag technical risks.

  2. 02

    Scoping and estimation

    Every project gets a clear estimate by sprint, with buffers built in. No surprise invoices.

  3. 03

    Build and QA

    We build in stages with QA on Shopify test cases before each push to staging.

  4. 04

    Launch and validate

    We don't ship and leave. Launch includes speed checks, sales review, and 14 days of post-launch monitoring.

  5. 05

    Ongoing partnership

    Most clients move into a retainer. We stay with your team for long-term growth, tuning, and support.

Tech stack

What we work with

The platforms and tools we use daily. We only add new tools when they earn their place.

Shopify
  • Shopify Plus
  • Liquid
  • Hydrogen
  • Online Store 2.0
  • Theme Extensions
  • Functions
Frontend
  • React
  • Next.js
  • TypeScript
  • Tailwind
  • GSAP
Integrations
  • Klaviyo
  • Yotpo
  • Gorgias
  • ReCharge
  • Shopify Flow
  • Zapier
Apps & APIs
  • Shopify Admin API
  • Storefront API
  • Custom apps on Remix

Engagements

How we work with clients

Three ways to start. Most engagements move into a retainer once trust is established.

Most popular

Retainer

Monthly retainer with a dedicated team. Best for brands that need ongoing dev, tuning, and support. Most clients stay 12+ months.

Discuss a Shopify retainer

FAQ

Common questions

The questions we get most often. Reach out if there's one we haven't answered.

What's the minimum engagement size?

Most retainers start at one quarter. They're scoped around a clear goal: a move to a new platform, a big theme rework, or a Plus replatform. Review and strategy work is smaller and runs two weeks.

How does a Shopify retainer actually work?

You get a dedicated team each month. Engineering, testing, and project hours go toward a roadmap we plan together. Work runs in 2-week sprints with weekly updates and a monthly report. Unused hours roll forward up to a cap.

Do you work with Shopify Plus only?

No. We work across Online Store 2.0 themes, Plus, and headless builds. Most of our retainer clients are on Plus because that's where the volume and complexity sit.

Can you migrate us from Magento, WooCommerce, or BigCommerce?

Yes. Moving to Shopify Plus is one of our most common projects. We handle data moves, URL and SEO mapping, redirects, and parallel testing so traffic and sales don't drop at launch.

How do you run engagements (communication and QA)?

We work via Slack or your tool of choice, with weekly written updates and a monthly report. Every change goes through a Shopify test list (theme, checkout, accounts, speed) and tech-lead review before it goes live.

Let's talk Shopify

Ready to talk Shopify?

Tell us about your brand and where you want it to go. We'll come back within 1 business day.