Genesis IT Labs

Services · Salesforce Development

Salesforce platforms for the brands and teams behind them.

Custom Salesforce implementations, integrations, and ongoing support for the revenue teams behind growing brands.

Data dashboards and analytics on a monitor.

What we offer

What we do on Salesforce

Six things we ship over and over. Most engagements cycle through several of them across a year.

  1. 01

    Custom Salesforce Implementations

    Sales, Service, and Experience Cloud builds shaped around the journeys your team actually runs.

  2. 02

    CRM Migrations

    Move from HubSpot, Pipedrive, Zoho, or Dynamics to Salesforce without losing data, history, or pipeline visibility.

  3. 03

    Integrations & Automation

    Connect Salesforce to Shopify, your ERP, payment systems, and the tools your team already lives in. Flow, MuleSoft, or custom Apex.

  4. 04

    Apex & Lightning Web Components

    Custom development for the screens, triggers, and business logic that don't ship out of the box.

  5. 05

    Org Optimization

    Audit and tune existing Salesforce orgs for performance, governance, and the tech debt that's slowing things down.

  6. 06

    Retainer Support & Admin

    Embedded Salesforce team for ongoing development, admin work, and incident response.

How we work

Our process

Five stages from kickoff to long-term partnership. The same shape whether it's a sprint or a 12-month retainer.

  1. 01

    Discovery and audit

    We start by understanding your sales/service operations, current stack, and growth goals. We audit your existing Salesforce org (or current CRM) and surface technical risks.

  2. 02

    Scoping and estimation

    Every project gets a structured estimate broken down by sprint, with buffers built in. No surprise invoices.

  3. 03

    Build and QA

    Development happens in stages with Salesforce-specific QA on Apex test coverage, validation rules, and flow testing before each push to a sandbox.

  4. 04

    Launch and validate

    We don't “ship and disappear”. Launch includes data validation, user training prep, and a 14-day post-deploy monitoring window.

  5. 05

    Ongoing partnership

    Most clients move into a retainer for admin, optimization, and net-new feature work.

Tech stack

What we work with

The Salesforce surface area we live in day to day, plus the tools that keep deployments clean.

Salesforce
  • Sales Cloud
  • Service Cloud
  • Experience Cloud
  • Marketing Cloud
  • Flow
  • Apex
  • LWC
Frontend
  • Lightning Web Components
  • React (Experience Cloud)
  • TypeScript
  • Tailwind
Integrations
  • MuleSoft
  • Zapier
  • Workato
  • Shopify connector
  • Heroku Connect
DevOps & Tooling
  • Salesforce CLI / DX
  • Copado
  • Gearset
  • Sandbox management

FAQ

Common questions

The questions we get most often. Reach out if there's one we haven't answered.

Do you only work with Sales Cloud?

No. We work across Sales, Service, Experience, and Marketing Cloud, plus the integrations into other Salesforce products that revenue teams typically rely on.

Can you migrate us from HubSpot, Pipedrive, or Dynamics?

Yes. CRM replatforming is one of our most common engagements. We handle data mapping, deduplication, history preservation, and parallel-run validation so pipeline doesn't disappear on cutover.

Do you handle admin work too?

Yes. Retainers include admin (user setup, profiles, permissions, dashboard tweaks) alongside development. Many clients lean on us as their fractional Salesforce admin team.

How do you handle data security and governance?

Every change ships through change sets and sandboxes, with named-credential management, profile/permission-set hygiene, and required Apex test coverage. Audit-ready by default.

How do you run engagements (communication and QA)?

Async-first via Slack or your tool of choice, weekly written updates, monthly value report. Every change ships through Salesforce-specific QA (Apex coverage, flow testing, validation rules) and tech-lead review before production.

Let's talk Salesforce

Ready to talk Salesforce?

Tell us about your team and what you need Salesforce to do. We'll come back within 1 business day.